ADIZERO THE GAME
Typically we use our Instagram page to connect with our fans to show off new work. However, this time it connected us with one of the largest brands in the world, adidas, which led to us partnering with their football marketing team to create a video for their superstar athlete, JuJu Smith-Schuster.
The task: create a 20 second video that combined football, the Adizero cleats, Esports, and JuJu.
We felt the most fun way to showcase this was to pay homage use the 80’s retro vibe that we all love, and bring our video into the 8-bit video game world that we grew up on.
Client Art Direction: Paul Anthony Yih
Creative Directors: Phil Guthrie
Producer: Cameron Gordon
Designers: Bruna Imai, Hanna No, and Diego Coutinho
Animators: Phil Guthrie, Diego Coutinho, Taik Lee, and Bruno Brasil
Sound: Jon Frieder