We were approached by Boston University to help create a video to help raise money for various programs on campus. The idea is that that no matter how much money you donate it makes a difference. So we proposed that people plant their money and trees grow from this like a seed, and them we have the trees bloom some things the university can buy from this to help a department or program.
We ended up with the cutest little character of their mascot. This little dog led the charge with the storytelling and delivering the money for planting.