COPA AMERICA 2019
NBC Sports tasked us with creating a graphics package for the 2019 Copa America Games to be aired on the Telemundo/Universo networks.
From developing the logo to creating all the assets for their in-studio and in-game needs, we were able to explore both 3D and cel animation, and found fun ways to combine both styles across all the deliverables.
Production Company: Two Fresh Creative
Creative Director: Phil Guthrie, Marcos Vaz
Executive Producer: Scott Rothstein
Producer: Daisy Zarazua
Designers: Marcos Vaz, Andrew Schreiber, Phil Bichsel
Animators: Phil Guthrie, Marcos Vaz, Andrew Schreiber, Sean Garfinkel, Henry Pak
Cel Animator: Bruno Brasil
Below there are some cel elements which have been combined to see some process of how they were created from line drawing to the final elements.
CEL ANIMATION ADD-ON
We created a massive amount of poster designs that were laid out on the various elements. Some become more hero than others and some had some animation and others were still.