MADDEN_SCN_00_DESIGN_v02.jpg
EA SPORTS

BO KNOWS
MADDEN 2022

Client / 

EA SPORTS

 

Role / 

Design

Animation

Bo Jackson is here to save the day! We teamed up with EA Sports to create an announcement video that the legendary Hall of Fame running back, Bo Jackson, was added to Madden 22 to help your team. Paying homage to video games from the late '80's, we revealed Bo in an 8-bit style before transforming him into our modern graphic world.

DESIGN

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