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KRAFTON

PUBG NEW STATE +
McLAREN

Client / 

KRAFTON

 

Role / 

Design

Animation

Editorial

Music Score

SFX

Parterning with Krafton, we created a cinematic trailer to announce the collaboration between their New State Mobile game and McLaren. For the video, we showcased the McLaren 765 LT supercar that is now available for players, as well as other in-game updates. Though we were provided some in-game assets, such as key characters and maps, our team was challenged to build the vast majority of the creative elements that can be seen throughout the video. More specifically, we were tasked from the beginning of the production phase with storyboards, to CG design and character animation, and final vfx compositing through delivery. In addition to the final video, our team created key art assets for Krafton to use on other aspects of the marketing campaign.

Creative Director: Phil Guthrie
Executive Producer: Scott Rothstein
Producer: Rachael Cohen
Designer: Phil Bichsel
CG Artists: Andrew Schreiber, Tobias Kutz, Marcos Vaz, Mau Borba, Clayton Anderson
3D Generalist: Michael Colarik
Character Animator: Evan Mayfeild
Character Rig: Navin Pinto
2D Artists: Caleb Bol,  Allison Bol
Storyboard: Insoo Kim
Editor: James Boger
Music/Sound Design/Mix: Model Citizen Creative

GFX ELEMENTS

INITIAL DESIGN

McLAREN MODEL OPTIMIZATION